Murals

❤️ Red pigment was once as expensive as gold leaf. Shades of red (crimson, carmine, red lead, cadmium red, etc.) were derived from insects, mercury sulfide, and tree sap.⁠ ⁠ 💗 Pink wasn’t culturally assigned as a gendered color until 1950s, and not used as a gender identifier for baby girls until the 1980s.⁠ ⁠ 🧡 Orange pigment was popularized by impressionists like Van Gogh & Toulouse-LauTrec who looked East at (buddhism, confucianism, etc) for their saffron colored robes to symbolize perfection.⁠ ⁠ 💛 Since the Egyptians, yellow has been used to characterize imperishable, eternal, & indestructible. While they ascribed yellow to be feminine, Chinese culture assigns yellow the active and creative masculine, the Yang principle.⁠ ⁠ 💚 Green symbolizes renewal but green pigments were difficult to come by for most of human history. The ones that did exist were highly toxic, through the 1960s.⁠ ⁠ 💙 French Artist Yves Klein owns the trademark of a tone of ultramarine blue called International Klein Blue (IKB) and went on to paint 200+ monochrome canvases, sculptures and people in his color from 1947-57.⁠ ⁠ 💜 For the whole of human history, the color purple has been associated with royalty. Basic supply and demand at play, rare purple dyes made purple clothing so expensive, only royalty and nobility could afford it.⁠ ⁠ 🖤 The little black dress, made popular by Coco Chanel in 1927, became a wardrobe staple that’s responsible for our reassignment of meaning: from mourning, serious, and evil to chic, luxurious, and refined. ⁠ ⁠ 🤎 Brown is one of the most common colors on Earth, making it psychologically soothing for our eyes and communicating a rooted, familial feeling.⁠ ⁠ 🤍 White is used to symbolize purity, innocence & divinity. The universal color for both men & women’s underwear & of sheets since the 18th and 19th centuries, it soon became culturally unthinkable to have sheets, socks, or underwear of any other color. Washing in boiling water causes colors to fade & white feels cleanest after many washes.⁠ ⁠ Need help to choose colors for your project? Contact me and we will do it together!

How to choose color for your brand to form the right perception of the audience?  Before making a decision about the color palette you need to ask yourself what problem your product is going to solve and what emotions your potential customers are supposed to feel.  Color psychology is the study of how colors affect perception and behavior of potential consumers.  Why are McDonalds and KFC using bright red and yellow?⠀ Well, according to some studies those two colors create the instant desire to hurry up: eat fast and leave which is the fast food main concept. So using some knowledge about the psychology of color you can create an intentional image of your product for customers.  Red Strength, energy, passion, fearlessness, adventures Psychology of red: Causes a burst of emotions: positive and negative. Creates a feeling of rush which often used in sales Stimulates appetite, often used in food industry Stimulates heart rate, often used in ads of sport cars and lingerie Brands that use red as their color Yellow People who like yellow are impulsive, independent and achievers.  Optimism, happiness, joy, danger Draws attention  Creates feeling of positivity and optimism. Brands that use yellow as their color: Green Health, benefits, freshness People who prefer green are considered to be friendly and open Relaxing for eyes and often used as a symbol of health Strongly associated with freshness and rejuvenation  Popular among eco-friendly brands and pharmaceutical brands Associated with wealth, popular among financial institutions. Brands that use green as their color: Blue Trust, loyalty, logic, serenity People who like blue are social, loyal and polite. Has relaxing effect. Color of strength and freedom. Symbol of tranquility and peace. Brands that use blue as their color: Orange Friendliness, warmth, energy People who like orange color are considered competitive and adventures. Creates positive emotions and feeling of joy. Seldom used by luxury brands. Brands that use orange as their color: Purple Sophisticated, exquisite, rich, unique  People who like purple are sensual and generous. Often used by luxury brands. Considered extravagant, therefore needs to used carefully. Dark shades considered relaxing and often used for “feminine” brands. Brands that use purple as their color:  Pink Passion, creativity, enterprise People who love pink are spiritual and practical. The most often associated with femininity.  Often used in creative industry. Good secondary color. Brands that use pink as their color: Black Elegance, safety, authority. People who love black are serious, confident and determined. Often used by luxury brands. Associated with influence and power. Often used in combination with other bright color. Brands that use black as their color: White or Silver Cleanliness, freshness, purity, simplicity. People who like white are often sophisticated, independent and optimistic. Used by eco-conceptual brands. Associated with modernity and progress. Used to create fashionable high end impression. Brands that use white as their color: What color do you think will elevate your business? If you need my consultation on the color palette for your brand just give me a call!

Are you wondering what to do with that blank wall? When it comes to murals, it could sound intimidating because the options are ENDLESS. But that’s what makes a mural the best choice. Instead of searching for the perfect wallpaper or print, you can have exactly what you envision (maybe even better!) I specialize in custom murals that fit YOU, your aesthetic, your branding and environment.  My style is your style! Here are some photos of custom projects I’ve painted for inspiration. I would love to work with you, big or small, residential or commercial: any style! Contact me and let’s make some magic together!

https://www.sandiegouniontribune.com/lifestyle/people/story/2023-01-07/escondido-artist-born-and-raised-in-ukraine-shares-her-style-with-adopted-new-home